For many years, Mr. Ullmann has remained behind the scenes contributing to the growth of massively  successful global brands like FUBU International ($800 million in annual retail sales) and negotiating highly lucrative brand deals, including the largest multi-billion dollar brand deal in history between Kohl’s and Jennifer Lopez. Truly an industry titan and the best-kept-secret in branding, licensing, fashion, and business acceleration strategies, Mr. Ullmann is highly sought-after by the world’s top brands, celebrities, and CEOs. Finally, he is coming out from behind the scenes and opening his playbook to reveal what it takes to launch and build a massively successful brand and business.