Previous Work
Bernt Ullmann has been engaged by and worked on some of the most successful global lifestyle brands in the world.
Here are just a few of his highlights.
Adam Levine
As CEO of Shop Your Way Brands, Mr. Ullmann oversaw the highly successful launch of the two celebrity brands: Nicki Minaj and Adam Levine.
Jennifer Lopez
As founding CEO of MESH, a division of Li & Fung USA and a partnership between Li & Fung USA and Star Branding, Mr. Ullmann participated in negotiations and development of the Jennifer Lopez and Marc Anthony Collections for delivery to 1,100+ Kohl’s stores.
Nicki Minaj
As CEO of Shop Your Way Brands, Mr. Ullmann oversaw the highly successful launch of the two celebrity brands: Nicki Minaj and Adam Levine.
Steven Tyler
Mr. Ullmann led the development of a lifestyle collection inspired by rock ‘n’ roll icon Steven for Macy’s department stores. Through masterfully executed marketing and promotional campaigns, the Andrew Charles fashion collections saw huge success and select items sold out at Macy’s locations nationwide.
Marc Anthony
As founding CEO of MESH, a division of Li & Fung USA and a partnership between Li & Fung USA and Star Branding, Mr. Ullmann participated in negotiations and development of the Jennifer Lopez and Marc Anthony Collections for delivery to 1,100+ Kohl’s stores.
FUBU International
Mr. Ullmann was recruited by FUBU founder Daymond John (Shark on the hit ABC show Shark Tank) to accelerate the growth of FUBU International. Bernt led the organization from $100 million to $400 million by driving numerous licensing transactions.
Phat Fashions
Mr. Ullmann was recruited by music mogul and Phat Fashions founder Russell Simmons to oversee the transition of the company from wholesale manufacturer to licensing and brand management entity, delivering retail sales of approximately $800 million.
